While everyone is used to seeing the Star Wars galaxy saved on screen and in the games, could Star Wars be the one to save Electronic Arts? According to Cowen Group analyst Doug Creutz, EA has “missed the boat” this time around. This is because of the company’s recent inability to produce hit titles for the core gamers.

Creutz goes on to say that the upcoming MMO from EA’s child company BioWare is their “best chance” to save face and improve their profitability. Read more»

Analyst Colin Sebastian suggests that Electronic Arts, which bought BioWare in 2007, may be cutting jobs and game franchises after disappointing sales of games such as Rock Band 2 and Mirror’s Edge. These games are under-performing and may lead to the game giant cutting back during the current financial crisis.

The analyst did note that certain franchises, such as Left 4 Dead, were selling well and were offsetting some of the poorly performing titles and that EA is lowering its expectations for several other games. It was noted specifically, however, that Star Wars: The Old Republic has “the potential for significant traction in the massively multiplayer online market”.

The economic issues are hitting EA just like everyone else, but it looks like SWTOR is safe for the moment.

If you’re interested in more details, read the full article at CVG.