The Old Republic to save EA?

While everyone is used to seeing the Star Wars galaxy saved on screen and in the games, could Star Wars be the one to save Electronic Arts? According to Cowen Group analyst Doug Creutz, EA has “missed the boat” this time around. This is because of the company’s recent inability to produce hit titles for the core gamers.

Creutz goes on to say that the upcoming MMO from EA’s child company BioWare is their “best chance” to save face and improve their profitability. Read more»